Nigerian Online Shoppers Smile As One More Firm Unveils Its Black Friday

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image001Online shoppers in Nigeria will be all smiles this festive season as Jumia Nigeria unveils its Black Friday concept in the country just days after its competitor Konga.com also unveiled theirs.

The move aimed at lowering prices after thanksgiving, with up to 85% off, to its Nigerian customers, began today November 28 and runs till December 2 this year . Buyers in this season will have free shipping in Lagos and Abuja. Jumia is hopeful Nigerian shoppers will enjoy the Black Friday sales for the first time as they join the world after Thanksgiving and get ushered into the festive season.

The firm is salso promising that its Black Friday deals will run across specific general merchandize items such as mobile phones, tablets, electronics, home appliances among with discounts of up to 85% discount on items with delivery anywhere in Nigeria. For shoppers this is an opportunity for them to get items for their Christmas as early. Gift ideas for kids, men and women are also available.

Jumia has not indicated if its Kenya subsidiary will run this promotion or not.

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Sam Wakoba
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba