Samsung in partnership with Alliance media and Kenyatta International Convention Centre (KICC) will stream live Kenya at 50 events across the country.
The multinational electronics company will also put up strategic bill boards across the country as the 50 years of independence commemoration continues. The screens set up round KICC’s top floor can be easily spotted from multiple locations in the city and will also serve as backdrop for Uhuru Park- streaming live footage for the next 12 months.
“The screen, which will be launched at the Governors Ball, will be a prime opportunity for the country to showcase its digitalization campaign to foreign dignitaries and Kenya at large,” said John Muswa, Alliance Media’s business development manager.
These new age screens are based on Samsung’s digital sign-age display technology and are the first in the region according to Samsung Electronics East Africa Chief Operating Officer Robert Ngeru.
The screens are part of a strategic initiative to diversify income platforms at the meeting centre away from the usual. They will be on energy saving mode during daytime showing Samsung branding and will show Kenya@50 video during the night which is in line with agreement between the two organizations.