Ex DealDey’s Financial Controller Launches Mamalette.com to Make Nigerians Good Parents

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mamaletteAnike Lawal, former Financial Controller of the popular e-commerce deal site, DealDey has launched Mamalette.com, a new website for parents and would be parents in Lagos.
The platform launched last month in Lagos Nigeria aims to be the country’s biggest and best parenting website with free parenting resources, latest news and events as well as articles on parenting, pregnancy, family life and more.
“The site features various tools useful to parents and parents to be. e.g Nigerian baby name database, due to date calculator, ovulation
calculator, development milestones chart, pregnancy week by week guide and a database of common ailments. The site also features a parenting directory that lists various services that would be relevant to the needs of Nigeria families,” said Lawal, the site’s editor.
“We want the site to be the voice for Nigerian parents, so the parenting forum on the site, Mamalette Talk allows parents and would
be parents to ask questions and talk about topics that are relevant to their needs.”

Lawal added that at the moment Mamalette is the biggest and best parenting site in the country today. The site has put together information and tools that are tremendous benefit to parents and would be parents. The whole idea is to the lives of
parents easier using Information Communication Technology ICT.

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Sam Wakoba
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba