Juliani, an award winning Kenyan gospel musician has launched Customer Bora, an SMS platform that uses the serial number on a products packaging to aggregate, recognize a customer for being loyal, responsible and consistent consumer of a specific brand over a period of time.
Juliani says Customer Bora aims to build product loyalty, encourage and enhance cooperate social responsibility towards the communities that consume their Products. Contribute to the environment by recycling trash into art pieces to reduce, improve waste disposal.
The platform works simply. A user registers their full names via SMS to 21994 and each time they buy any branded product, they send an SMS of the products name, followed by # and the serial number or transaction number for a receipt to 21994.
Users also go to their portal to do online registration so as they can keep track of their progress by viewing reports on data they have submitted for the products that are active. Users would be requested to send in their verification code by SMS(using the mobile phone. The musician is in talks with various firms to join the platform as partners, to use the platform to reward their loyal customers and help save the environment. Kenya’s mobile mobile telecommunications firm Safaricom is one of the early adopters.