Airtel Kenya has appointed Mr. Charles Wanjohi as its new marketing director as it nears it planned launch of an M-Shwari competitor.
Wanjohi , an MBA graduate from Strathmore University and a Bachelor of Commerce Degree from the University of Nairobi (Finance) and a Certified Public Accountant (CPA) K will help the firm achieve its consumer marketing goals and strategy.
According to Airtel Kenya managing director Shivan Bhargava, Wanjohi’s appointment is part of the firm’s growth strategies.
“As part of our ongoing market storm efforts, we are constantly seeking for fresh and capable local talent that can help us drive the Airtel brand to the next level,” Bhargava said.
And added: “Mr Wanjohi’s entry to the Airtel family given his wealth of experience locally and within the region is a big boost to our overall strategies.”
Wanjohi is a former group general manager- revenue and marketing at Airtel Africa. He joined the firm in 2006 from Kodak South Africa where he was the business analyst for the sub-Sahara region. He has also held various roles in Airtel group including business analysis and pricing for the commercial department, setting up the Kenyan operation business planning team as well as group roles in Zain Africa offices.
Airtel is reportedly working on its own version of M-Shwari, Safaricom’s mobile banking platform. The firm would need to push the product better than it has done with its Airtel Money which is used by just a fraction of the population in Kenya and a drop in the ocean compared to M-Pesa.