With strategies such as carrier OTT (Over The Top), a new report from Juniper Research suggests that mobile network operators will be in a position to attract revenues of close to $20 billion by 2018.
The new Internet voice revenues will be derived from new service propositions and bundles delivered through partnerships with stand-alone OTT (Over The Top) service providers.
The report – Future Voice Strategies: mVoIP, Carrier OTT and Mobile Video Calling 2014-2018 – found that while OTT service providers have been successful in creating impressive user bases of mVoIP customers, many future revenue generating strategies are likely to involve traditional carriers that have a billing relationship with the end-user and guaranteed QoS (Quality of Service).
This report says that OTT providers are turning to traditional carriers and vice versa and are forming partnerships to create genuinely new service propositions, such as the ability to port a number across several devices.’
The report also sees the sophistication of the service offerings of the stand -alone VoIP players, as their service offerings are developing more ways to monetise services.
On the other hand, VoLTE (Voice over LTE) will see widespread adoption among MNOs for the increased network efficiency it affords the operator, even though direct revenues will be low.