Social media and entertainment network Eskimi, with over 15 million members has announced that it’s users have created 100’000 fanclubs based on their own interest.
Mr. Vytautas Paukstys, CEO of Eskimi said, “We have created fanclubs as a user generated content part of the product. Everyone can create his own community inside Eskimi and invite friends to share the same interest. The most popular fanclubs are personal, education, automotive, music, technology, sports”.
Fanclubs are community groups allowing users to create exclusive groups basing on their own interest. Brands have also created their their own branded communities inside the Eskimi network as a means to reach out to Eskimi members. Nigeria’s Glo, Airtel, MTN, Pepsi, GTBank, FCMB are some of the firms with their own communities.
Vytas says according to a survey on user metrics, the fanclubs are said to have a better and more engaging reach than Facebook Pages.
“The main reason for better engagement is that we do not limit the posts and show all posts to the users. Average reach on Facebook is up to 10% and on Eskimi advertisers can reach up to 40% reach”, Vytas said.
Last year the network launched ESKIMI ASK and ESKIMI MATCH GAME for fun Questions and Answers function to enrich the communication among Eskimi friends and a flirting game respectively. The firm reported that in 2013 there were more than 45 million questions answered by users while the flirting game had 5.5 million mutual matches.