The pioneer of BlackBerry’s popular messaging platform, Andrew Bocking is saying goodbye to BlackBerry.
The Blocking had taken the BBM service from corporate messaging platform to a leading OTT app that proved to be popular with teenagers and has recently been expanded to Apple and Android phones.
The BBM department is now being folded into the global enterprise solutions department, which could herald a move away from the service being targeted at consumers.
“The BBM organization remains as a group within BlackBerry and will continue to focus on BlackBerry and BBM strength in messaging and new areas of strength such as mobile marketing, community-building and enterprise messaging,” the company said in a statement.
The BBM staff will report to Global Enterprise Solutions newly hired executive, John Sims.