Pakistan is one such country which somehow lags behind in the race of technological development, but gradually, IT (Information Technology) companies are endeavouring to take IT sector of the country to a next level. In some recent years, IT has made a notable move in the real estate sector of Pakistan and with the advent of property portals like Zameen.com, real estate industry of the country is actually being digitalized with a fast pace.
This digitalization has allowed people to search properties online and mature their real estate related deals, while avoiding the hassle of conventional/manual property hunt. Real estate agents on the other hand are using online portals to bait clients and assist people in property buying, selling and renting. Moreover, these online platforms also allow the agents to market their real estate agencies.
Real estate digitalization has made it easy for the investors to take informed investment decisions while funnelling money in the market. Property portals sanction data based reports that educate investors about price trends and these reports provide them with reasonable investment guidance. Not only that, digitalization of real estate sector in Pakistan has also allowed people to conduct their real estate discussions online. Online property forums, where on one hand let real estate experts to have their say about the market, also allow newbies to learn from the efficacious discussions on these forums.
Today, it is being observed that more and more people are signing up with the real estate portals to avail respective benefits but this trend is mostly confined to the major cities of the county, i.e. Karachi, Lahore and Islamabad. Nevertheless, considering the response of people towards online property search, it can be expected that in the looming time this digitalization will take over smaller cities as well.
Zameen.com was the first portal to introduce the trend of online property search in Pakistan, back in 2006. Now there are other websites as well which are working on the same premise. Pakistan still has a room available for digitalization not only in the real estate sector but also other business niches of the country and this digital development is equally important for the growth of IT sector and the country itself.