The firm has said mobile phone users need to maximize phone apps to manage information and small and medium scale enterprises and even save lives.
Tecno head of marketing, Gloria Anampiu, says the 3G networks creates opportunity for feature phone users to move to the next segment of internet and smart phones.
Amanpiu who spoke during the Naiobi Digital Fair, where various companies and individual techies showcased latest ICT innovations, said Tecno will facilitate the growth of digital applications by providing the latest technology to mobile phone users at attractive prices.
“Tecno is well placed to be part of the growth process in the ICT sector by offering mobile gadgets loaded with advanced specifications,” she says.“Kenya has a wealth of talent in the apps development sector and the fact that the apps are being designed to provide solutions for day to day challenges makes it easier for them to sell the idea of embedding the apps on the phone at the factory,” says Amanpiu.
The Organisers of the expo, whose theme was Powering the Digital Future said the event will become an annual event and extend to other countries within East Africa.
Speaking during the closing ceremony, the organizer Eyeball CEO Mr Matin Muli said although there has been a high growth in applications development in the country, their benefits are yet to penetrate the economy due to lack of awareness and limited access among Kenyans.
He said poor consumer culture and inappropriateness of some of the innovations are barriers to their adoption, especially among the poor.
“Digital technologies can only impact the lives of individuals in the society if they offer appropriate solutions to problems and are easily available for use at affordable prices,” said Muli.