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Wonder PL On A Mission To Beat YouTube

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A new video platform for lifestyle content, Wonder PL, that was launched on the 13th of this month wants to make a name for itself through online video as well as to beat YouTube and Vimeo.

Wonder PL has the likes of Universal Music Group, Qualcomm Ventures, former Apple executive Pascal Cagni and a personal investment by Vice Media President Andrew Creighton supporting it.

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This video platform will cover things to do with wellness, food, entertainment and the like all targeting women.

The difference between YouTube and this platform is that it is targeting professional content makers who will use Wonder PL for an annual fee, well of course YouTube is free for all.

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“We want to be the Whole Foods of video,” said Sofia Fenichell, Wonder founder and CEO. “YouTube is Walmart.”

Wonder is going after brands and content creators such as the National Film Board of China and chef Tom Aikens. Wonder will charge an annual fee of $300 for its members to upload video.

Google’s YouTube, which is ad-supported, has more than 1 billion unique users per month who watch more than 6 billion hours of video.

Caroline Vutagwa
Caroline Vutagwa
Minding my own business is not enough for me that's why you will always find me minding Africa's Businesses as well as Technology and of course letting you know about it. Talk to me on [email protected]

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