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CEO Weekends: Ex-Jumia’s Raphael Afaedor Launches |a Grocery Ecommerce & Delivery Service

Raphael and Tunde during Jumia days.
Raphael and Tunde during Jumia days.

A builder will always remain a builder, even with millions in the bank. After his  recent exit from Rocket Internet-backed Jumia, co-founder Raphael Afaedor has launched Supermart, a 3hr online grocery delivery service that allows customers shop for groceries from leading supermarkets in Lagos.

Afaedor teamed up with Gbolahan Fagbure, Jumia’s ex-COO  to build this awesome online grocery store which will allow customers to buy items from various supermarkets all from the Supermart website, thereby saving them time and even money.

According to Raphael, “knowing that customers typically go to multiple supermarkets to complete their grocery shopping led us to develop this service. Supermart allows customers easily add items from the multiple stores into one basket and pay once. For the first time in Nigeria, customers will be able to select when their order is delivered to their homes or offices, which can be in as early as three hours.”

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Supermart aims to use great customer service by using personal shoppers to individually pick customer orders, select them carefully and then have it delivered by the firm’s delivery drivers.

blog_banner“we have worked very hard to build a service we believe will add a great deal of convenience to the lives of people who prefer not to spend hours driving between various supermarkets, looking for parking at busy supermarkets and waiting on queues to pay for their shopping,” said Gbolahan.“Our drivers are friendly and will carry your groceries all the way to your door even if you live on the fourth floor of a building with no elevator…they go the extra mile.”

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To offer this time-saving service, which they estimate saves customers as much as 6 hours every week, Supermart has partnered with leading retailers for gourmet groceries and customers can currently shop from the 18,000 items these stores have for sale.

Supermartng will start operations in Victoria Island, Ikoyi, Marina and Lekki (up to VGC) and subsequently expand to other parts of the city.

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Afaedor’s friend and former Jumia co-founder Tunde Kehinde went out earlier to launch his new venture dubbed APost after Jumia appointed new managing directors.

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Sam Wakoba
Sam Wakoba
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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