Samsung & Hellofood Partner to Have the Food Ordering App On all Galaxy S5’s in Nigeria

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Hellofood - Samsung S5Africa Internet Holding’s Hellofood.com, an online food ordering service has partnered with Samsung West Africa to be among the six apps that will be pre-installed on all Galaxy S5 devices for its users.

Samsung Galaxy S5 owners will have the app pre-installed so that searching for their favourite restaurants in their areas and placing orders is quick and easy. After ordering, their food will be delivered to their doorsteps so they can pay cash on delivery.

According to Emmanouil Revmatas, Samsung West Africa Director, Hellofood is “the fastest way to order food online from your favourite restaurants” and praised the simplicity of the service.

Hellofood has enjoyed tremendous development in Africa to become the most popular food delivery app on the continent and this latest partnership demonstrates the huge consumer demand for high-quality and easy-to-use apps. Having been operational in Nigeria for just under 18 months, Hellofood is already working with over 300 restaurants across several cities, including Lagos, Abuja and Port Harcourt.

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“This latest partnership with Samsung is very exciting for us”, said James Gibson, Managing Director of Hellofood Nigeria. “Being featured within the Galaxy Gift Package will help us to extend our reach to an even wider audience, and we look forward to being able to provide a range of new customers with a convenient and easy way to order food online.”

s5-blackThis is not Hellofood’s first such deal.

In February, Hellofood struck a global deal with Nokia to make the Hellofood app available on Nokia smartphones, as well as extensive pre-installation deals with 4 of the 5 top network operators in Africa. Hellofood is fast redefining the food delivery industry as a mobile-driven experience that is continuing to grow at an impressive rate.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba