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The Johannesburg Stock Exchange Goes Digital to Connect Investors to Opportunities Globally

FFP_5501The Johannesburg Stock Exchange (JSE) has gone digital in a move to connect investors to potential opportunities globally. Operating for over 125 years, the Johannesburg Stock Exchange connects buyers and sellers in equity, derivative and debt markets and is one of the top 20 exchanges in the world in terms of market capitalisation.

Though JSE offers a fully electronic, efficient, secure market with world class regulation, trading and clearing systems, settlement assurance and risk management, its rebranding  and a complete website redesign now makes it easier for traders to connect with options for private investors, institutional investors and listed companies listed on the homepage.

“At the JSE we’ve been doing some serious thinking about our positioning in South Africa and the world.  Our visual identity needed to represent our position as a leading African exchange which is driven for stakeholder growth and showcase the strong technology component of the business. It also needed to be more accessible to investors,” says Zeona Jacobs, Director of Issuer and Investor Relations at the JSE.

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JSE’s marketing strategy is digitally focused and its new website fits well with its desire to become more accessible. Jacobs says the website will be a rich source of content for existing and potential investors regardless of their level of knowledge. It will also be ideal listing destination for companies to list.

jse-1The JSE’s logo and colour palette moves to a bold black, white and green combination while the typography takes on a clean, digital feel.

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The rebranding makes JSE relevant, be totally in tune with all stakeholders,  plan for the future and also to maintain a strong brand as Africa’s top market places for investors.

Eona Jacobs
Zeona Jacobs

The lines or links in both JSE’s new logo  illustrate its role as a secure platform for growth and also shows its role as a link between listed companies, investors, global markets and between human solutions and digital technology.

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Sam Wakoba
Sam Wakobahttp://techmoran.com
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs  TechMoran.com, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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