Digital pollination for brands – The Ole! Media Group establishes HoneyKome





Digital media organization, the Ole! Media Group has launched HoneyKome a specialist agency, which will focus on the creation and implementation of strategic digital engagement models for brands and companies.

The Ole! Media Group is a new-media communications hub rooted in Africa, which specialises in digital publishing, digital and mobile marketing and media strategies as well as holistic digital advertising solutions.

HoneyKome has grown out of our mobile marketing division, MobiMedia, which specializes in mobile communication and helps brands engage with mobile consumers. As a natural progression, and to meet our clients’ requirements, our services have expanded across all digital and social media channels. The formation of HoneyKome is the embodiment of this expansion,” said Group CMO, Desere’ Orrill

Dylan Kruger, formerly Head of Strategy at HelloComputer, is the Agency Director in HoneyKome .

“Because we believe that concept and strategy are the key elements in getting digital right, we specifically recruited a creative digital strategist,” said Orrill, who has been instrumental in establishing HoneyKome.

 With 15 years’ experience as a marketer and strategist, Kruger has written and implemented digital strategies for major brands such as Coca-Cola, Cadbury, Nivea, Ford, Toyota, Lexus, Samsung, FNB, Standard Bank, as well as various brands in the Pernod Ricard group.

Kruger said: “I’ve been on both sides of the table – client and agency – and I have a good insight into client requirements, as well as understanding agency structures.  I’m at a stage in my career where I am ready for change, and the opportunity to head up HoneyKome within the Ole! Media Group is a challenge I savour.”

The company’s strength as a ‘mobile first’ agency places it in prime position to address an African digital audience, from a simple USSD or SMS engagement campaign to a fully integrated digital and social campaign with multiple touch points and elaborate implementation.

In addition to HoneyKome, the Ole! Media Group comprises the founding company – mobile marketing agency, MobiMedia; digital publisher, TEAMtalk media; and AddSwitch, a specialist premium and programmatic digital media sales, planning and buying agency.