Friday, May 24, 2024
No menu items!
Ad

Top 5 This Week

bama cap

Related Posts

Mobile Internet Usage to Increase at Twice the Global Rate in Five years in Sub-Saharan Africa

- Ad-
Share this
IMG:www.radiofreewebtv.com
IMG:www.radiofreewebtv.com

Phone users accessed 76,000 TB (terabyte) of data per month this year, double the 2013  figure of 37,500 TB per month according to Ericsson’s June 2014 Sub-Saharan Africa Ericsson Mobility Report.

In 2015 the figures are expected to double again with mobile phone users accessing 147,000 TB per month due to the rise of social media, content-rich apps and video content accessed from a new range of cheaper smartphones. Consumers in Kenya, South Africa and Nigeria are also increasingly using video TV and media services from their smartphones.

Fredrik Jejdling, Regional Head of Ericsson Sub-Saharan Africa, says: “Sub-Saharan Africa is currently undergoing a mobile digital revolution with consumers, networks and even media companies are wakening up the possibilities of 3G and 4G technology. We have seen the trend emerging over a few years but in the past twelve months the digital traffic has increased over 100% forcing us to revise our existing predictions.”

- Ad -

In the next five years, the Report’s findings show that the voice call traffic in Sub-Saharan Africa will double and there will be an explosion in mobile data with usage in Sub-Saharan Africa growing 20 times between 2013 and 2019, twice the anticipated global expansion. By 2019 the report predicts that 75 per cent of mobile subscriptions will be internet inclusive (3G or 4G).

This growth has been predicted following the launch in 2014 of a number of smartphones for under $50 USD by a number of major device manufacturers allowing the rapid expansion of 3G and 4G technology across the region. The 2014 Report predicts that in just three years’ time 3G technology will become the dominant technology across the region.

- Ad-

Jejdling adds, “The rise of cheap smartphones will allow vast portions of the population – from middle classes in cities to small businesses in rural areas – access to mobile broadband. M-commerce can offer endless opportunities for entrepreneurs and we’ve found that farmers are fans of mobile wallets – as well as teenagers wanting to watch music videos on their smartphone.”

Ericsson regularly performs traffic measurements in over 100 live networks across the world and predictions have been made in collaboration with Ericsson ConsumerLab, utilising population, macroeconomic trends combined with the company’s own anonymised data.

Share this
- Ad -
Sam Wakoba
Sam Wakobahttp://techmoran.com
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs  TechMoran.com, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

Popular Articles