UBA Targets the Youth With New Next-Gen Account

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United Bank for Africa Plc (UBA) has launched the Next Generation account (Next-Gen). This product is designed to offer special privileges and opportunities to account holders.

Though the product is designed as a current account, holders have the opportunity of automatically being enrolled for savings accounts as well.

The Group Managing Director/CEO, UBA, Phillips Oduoza explained that the Next-Gen account is about capturing and engaging the next generation of educated and enlightened professionals, employees, entrepreneurs, self employed persons, from all walks of life, early in their financial life cycle.

Oduoza who was represented by the Executive Director, Treasury and International Banking, UBA, Femi Olaloku further said the product was designed to appeal to the educated and enlightened teenager and young adult from ages of 13 to 34.

“This is a product that grows with the customer from his or her teenage years to when he or she becomes a young adult. Next-Gen is unique in the banking industry because it is not really a product. It is a partnership where the bank is taking on a mentorship role to guide customers into a future life of prosperity,” the UBA boss explained.

Continuing, he said: “It takes care of the unique needs of teenage customers when they are in secondary school through university to when they get their first job, start a family and even consider building their first house.

“At each of these critical stages in their lives, the Next Gen account   provides financial options and opportunities to make life more comfortable for them and their family.”

Head Retail Banking, UBA, Olumide Osunyomi explained that teenagers that open the Next-Gen account would become part of the UBA Teen Fan Club, which offers great opportunities and great networking.

She also explained that as teenagers with a Next-Gen account grow and gain admission into tertiary institutions, they would enjoy great mentorship, internships and career advisory reserved only for account holders.

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