Home Business Africa’s consumer market will reach $1.4 trillion by 2020, surpassing India and China

Africa’s consumer market will reach $1.4 trillion by 2020, surpassing India and China

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Graph1The African consumer market  has grown by $568 billion between 2000 and 2010 and is expected to grow a further $410 billion to hit the $1.4 trillion mark by 2020. These consumption figures are further supported by the 2012 household final expenditure figures (% of GDP) where several African countries including Kenya and Ghana surpass Brazil, India and China. Read more here…

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