SanDisk to Expand its Product Footprint in Africa


SanDisk_Headquarters_MilpitasFlash memory firm SanDisk is set to expand its product footprint in Africa as the continent represents one of the biggest opportunities for the flash giant to broaden its market presence and expand its product and distributor footprint.

The firm is also showcasing some of its latest products at Africa’s first ever DISTREE in Kenya, which began today in Nairobi.

“DISTREE Africa will create a platform in the African IT channel for unrivalled opportunity and we are excited to be part of it,” said Sreedhar Sreekumar, regional sales manager, Middle East & Africa. “Africa represents a priority market for SanDisk, with strong growth potential. We will showcase our solid lineup of high-quality products and are confident that we will continue our success in this market. We want to capitalize on opportunities and we are executing strategies to boost growth, explore new channels, and provide products that offer a real benefit to African customers.”

The firm is also using the platform to highlight its ‘Buy Only Original’ campaign, which it launched last year to encourage the purchase of authentic SanDisk products.

The Silicon Valley-based S&P 500 and Fortune 500 firm specialises in flash memory storage solutions and embedded solutions used in smart phones, tablets, digital cameras, camcorders, digital media players and other consumer electronic devices, as well as USB flash drives and solid-state drives (SSD) for PCs.

“With 400 participants from 25 countries taking part in DISTREE Africa it is important for us to engage these partners. We made positive strides in 2013 in establishing the brand in key countries across the continent and will now focus on growing our presence further,” continued Sreekumar.

DISTREE Africa is being held at Kenya’s Safari Park Hotel from 19-21 June.