Restaurant search and discovery service available in South Africa and 11 other countries, Zomato has acquired menumania.co.nz, a popular New Zealand-based restaurant discovery service for an undisclosed amount. This is Zomato’s first acquisition globally.
The deal will see Zomato integrate Menumania’s largest resource of restaurant information in New Zealand into its own in a a few weeks to Zomato.co.nz
According to Deepinder Goyal, Founder and CEO, Zomato, “We are thrilled to welcome Menumania to Zomato. The Menumania team is very passionate about restaurants and helping people discover new places to eat. We look forward to working closely with them to leverage their local expertise.”
The founding team of Menumania will be working closely with the Zomato team following this acquisition to help integrate MenuMania with Zomato and use their local knowledge about the market and also tap into Zomato’s technology.
“It will also deliver greater value to local restaurant businesses, as all the users in NZ will have access to their information on a common platform now. Overall, it is going to be a big win for our users, MenuMania, Zomato and business owners as well.” said Cristian Rosescu, Founder and CEO MenuMania.
Zomato has been aggressively expanding its global presence with launches in Europe and Southeast Asia in the past six months, while also working to strengthen its presence in existing markets. This acquisition is a strategic move to establish Zomato’s presence in the Pacific.
Menumania was founded in 2006 by Cristian Rosescu while in 2013, Zomato launched its services in Auckland and Wellington in July last year, and extended its services to Hamilton. The Menumania website will eventually migrate to Zomato.co.nz to
maintain a single identity.