Jovago Partners with the Nigeria Racing Eagle to Promote Motorsports in Africa

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jovagoNigeria Racing Eagle aims to provide a platform for  young Africans to develop and build careers in the multi-billion dollar Motorsport industry; driving, technical and management fields.

To make this happen, the association has launched ‘BepartofHistory‘ campaign to call you and me to be part the global Motorsport community and help develop Motorsport across Africa.

Rocket Internet, MTN and Millicom-backed Jovago.com has already joined the initiative as the first sponsor of the initiative in less than twenty four hours after the “Bepartofhistory” campaign went live on Indiegogo.

The hotel booking portal, Jovago.com will also be the official hotel partner and advisor for the Nigeria Racing Eagle team and with its expertise, provide a robust service handling the entire team’s and guests travelling itinerary to NRE races around the world.

The campaign will give people the opportunity to experience the world of Motorsport from numerous packages (perks) on offer including World Class VIP Hospitality where companies can showcase their products and promote their brand, entertain corporate clients, reward employees or a treat for family and loved ones. The Nigeria Racing Eagle car will also be a piece of art, which will become an African monument at races and exhibitions around the world. Logo placement on the race cars will be a new revolution for Africa in terms of marketing and corporate branding globally; a key aspect in Motorsport.

According to Ribi Adeshokan, founder of the Nigeria Racing Eagle, “This is fantastic news for us; we are really glad that we secured our very first backing, the partnership with Jovago.com is a breakthrough for the campaign and we believe other corporate companies in Africa and those with interest in Africa will join us and benefit from the brand association.”

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Jovago.com promises to take Nigerian racing fans and enthusiasts to the exciting NRE races around the world starting from the Brands Hatch and aims to be part of the great African Story.

In a statement, Marek Zmyslowski, Managing Director of Jovago.com said, “This partnership for us goes beyond just providing affordable packages for people to travel to the UK and Abu Dhabi to watch the races. We are very keen on  being part of this great African story; having an African team host the racing competition and we want as many Nigerians as possible to also join us in experiencing this. We enjoin as many African companies as possible to come on board and join in supporting this initiative.”

Subscribers will be able to redeem their perks at any of the races commencing this summer in United Kingdom and Abu Dhabi.

 

 

 

 

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba