Kenya’s first ever digital boot camp will be held at the United Nations International University (USIU) on July 24 and 25 and will mainly address the effective use of digital media and online technology.
Those in attendance will be business managers, government representatives, marketing and communications professionals, ICT professionals and higher education curriculum designers and e-learning specialists.
“The boot camp will direction on how best to use online media to gain exposure, increase traffic, cultivate loyalty and grow businesses,” says Ms Esther Kagiri, the managing director of Globetrack International.
It will feature a key address by Erik Qualman, a Forbes Top 50 Digital Power Influencer, a world renowned author and social media expert who is also an MBA professor at the Hult International Business School.
Ms. Kagiri said participants will assess the return on investment from digital media while exploring opportunities of improving targeted online communication.
She said : “With the use of online media technology rising, organizations including governments are increasingly employing social media strategies in order to engage more effectively with their respective target audience. This has encouraged continuous interaction and engagement thereby growing transparency and providing platforms to provide immediate feedback to all stakeholders.”
USIU Africa Vice Chancellor Prof Freida Brown said online media should be used effectively and ethically. “We are committed to continue forming strategic partnerships with companies in the private sector as we see this as an opportunity to help bridge gaps between academia and market needs, equipping the workforce with the necessary skills to spur economic
growth,” she said.
