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Microsoft ahead of other ICT giants in digital advertising

by Susan Mwenesi
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Microsoft Devices GroupMicrosoft Corporation is set to trounce Yahoo in the digital advertising market whose worth stands at $140.2 billion a study by research firm eMarketer has revealed.

According to the estimates done by the company, Microsoft’s global ad revenue share for 2014 this 2.54 percent which is more than Yahoo’s 2.52 percent share while Google is leading the pack with a 31.54 percent share.

Social media giant Facebook trails the others with 7.79 percent but together with Twitter they have recorded the largest gains in market share with Facebook improving from 5.82 and Twitter fro, 0.5percent to 0.79 percent.

Google, Facebook, Twitter, AOL and Yahoo, along with other social media and internet companies, depend heavily on advertising for revenue and profit.


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