Airtel Nigeria wants a bumper harvest on subscribers, it is aiming for 30 million by the end of 2014, and to make this possible the telecommunication company will be throwing in $300 million to expand its network in the country.
Segun Ogunsanya, head of the Nigeria unit stated that: “We plan to spend about $300 million expanding Airtel’s network and services in the country this year. We have invested so much in marketing research to see what the customers want and we are delivering on those expectations.”
According to the Nigerian Communications Commission (NCC), as of the end of March this year, Airtel Nigeria had 25.5 million subscribers. Nigeria being the biggest market outside India the telecommunications company is positive that is will reach its target after the network expansion.
“I’m very optimistic that there are no encumbrances against growth so I’m sure we’re going to reach the 30-million mark. Despite the environment and the issues we face, I think we’re still giving relatively good service to our customers,” said Ogunsanya.
Airtel is the second largest telecommunication company in Nigeria, after the south African MTN Group.