Dubbed as StarTimes Sport 2, the channel will air daily up to date sports news and magazine to its subscribers across Kenya and it adds to its other offerings such as Setanta Africa, Setanta Action, NBA TV, EuroSport News, MCS and MCS Extreme.
The channel becomes the seventh sports dedicated channel of the over 70 channels available on the Pay Television platform.
In a statement, StarTimes Vice President for Marketing Mr. Hans Han said, “We are very excited about the addition of the new Sport 2 channel which we believe will be a hit in the Kenyan market given its rich sporting action. As a brand, we remain steadfast in giving our subscribers’ value for their commitment to StarTimes; the added channel confirms our rich content diversity aimed at enriching the television viewing experience for the whole family.”
Available on the Classic bouquet that costs Ksh. 999 per month, the channel will air the French League 1 that kicks off on 8th August 2014 to 23rd May 2015 as well as the UEFA European qualifiers that will feature 24 countries battling it out for the European title.
The International Champions Cup is also expected to be aired live as eight teams including Manchester United, Real Madrid, Inter Milan, AS Roma, Liverpool, AC Milan, Manchester City and Olympiakos fight for glory being a selection of the eight most prestigious football clubs in Europe.
StarTimes Sport 2 promises to be the ultimate channel where subscribers will catch the kings of the game. During the World Cup, StarTimes had issues with some broadcasters on airing Premium content, this move might be its major step in getting more premium content on its platform for its subscribers.