Kenya’s NIC Bank in partnership with Visa Inc. has launched the NIC Visa Platinum Credit Card. This new product is looking for the affluent segment of its customer base with an unprecedented limit in the market.
Kenya’s Cabinet Secretary for Health James Macharia, who launched the card, reassured guests that the government was working to provide an ideal environment for business.
NIC Bank Group Managing Director James Gachora said: “This launch marks an important step in our quest to offer our clients a wide-range of services that enhance the customer experience in line with our core aspiration to be the most innovative financial partner. Going ahead, you will see new and innovative products from us. We will be rolling out different products for our customers and the market as a whole.”
With this card, customers are bound to enjoy added benefits which include complimentary access to airport lounges in different countries, fast track check-in at international airports, purchase protection and extended warranty for purchases made on the Platinum Credit Card.
NIC Bank has worked in partnership with Visa Inc. since 2005 and has three credit cards for the conventional banking market, each designed for a different market segment.
Visa Inc. has seen a 14.6 percent year on year growth registered by high net worth individuals in the region. There has been an increased uptake of cards in Kenya with 7.8 million of the 10 million cards in the market being Visa cards.