Founded in August 2013 by Ikenna Okonkwo, a Nigerian with an MBA from West Virginia University, Heels.com.ng aims to be biggest online retailer for female designer shoes plus a a hand-picked selection of trendy shoes for the fashion forward female in Nigeria.
The online female shoe megastore has collections of shoes from top designers in the world such as Enzo Angiolini, to collections from sites such JustFab among others. Okonkwo, had gigs at Zenith Securities and CBO Capital Partners before quiting to start Heel.com.ng,to fulfill his entreprenural dream.
He told CPAFrica that before the launch of Heels, they had access to over 50 top designers in the world and also secured deals to have the collections at manufacturer suggested retail price (MSRP). Heels also allows Nigerian customers to have trending fashion heels in just in one to three days after launch, just as their counterparts shopping in UK or US online retail stores.
Heels at the moment delivers to all states in Nigeria and offers cash on delivery (COD) services in Lagos, Abuja and Port Harcourt. The firm recently launched a ‘BUY ONE GET ONE FREE’ (BOGOF) section to allow users buy any 2 pairs of shoes at the price of one. The firm currently works with Tunde Kehinde’s Apost to run its logistics to allow it to focus on its core business. Apost run sits Lagos delivery while Fedex and Redstar Air do the rest.
