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Study shows Market Opportunities in Sub-Saharan Africa Are “Moderate”


A collaborative study by Dubai Chamber of Commerce and Industry, and the Economist Intelligence Unit (EIU) has highlighted that the increase in economic reforms, rising fiscal spending and ties with fast growing economies in Asia are the main factors supporting the economy in Sub-Saharan Africa.

The study states that investment opportunities are particularly significant in the telecoms sector. Although there are over half a billion mobile subscribers, most countries are still far from saturation and internet access is still almost non-existent in many countries.

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It further emphasises that with the emergence of middle class in Sub-Saharan Africa, formal retail is starting to develop, offering “value” products aimed at lower income customers while infrastructure needs are enormous, with an estimated US$100bn a year required by the power sector alone.

In Ghana; the business environment is conducive but what is bringing them down is the poor infrastructure. For retailers, Ghana has the potential to become the gateway to West Africa’s 250m consumers.

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Mining communities and tourists in coastal towns and the much anticipated growth in population – expected to double in 20 years – will contribute to the development of the retail sector.

Ghana’s GDP growth will average 7.5 percent annually until 2017. This is expected to be driven by the expansion of gold mines and burgeoning oil and gas sector.

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Tanzania on the other hand, is harvesting big on tourism than other sectors and the economy remains dependant on agriculture and mining.

Real GDP growth is expected to average 7.1 percent up to 2017, assuming tourism, agriculture, trade and investment pick up while growth in construction will be robust, led by investments in the gas industry and infrastructure projects.

FDI exceeds US$2bn and is expected to increase by 20 percent per year up to 2017. Mining is the largest source of FDI followed by telecoms and construction. Agriculture has also been targeted by the government as a source of future FDI.

Nigeria emerges as a strong destination for investments in telecoms and retail mainly due to the large population (20 percent of the Sub-Saharan Africa). It is also a key market to multinationals.

Nigeria’s FDI has exceeded US$6bn mainly in the energy sector. Owing to the investment in oil and gas, the economy will remain robust but will not be sufficient for a sizeable improvement in living standard.

Growth is expected to continue until 2017 owing to the investment in the oil and gas sector. Non-oil growth will be robust, led by telecoms, trade and infrastructure.

The economy of Kenya has developed into a market-led hub for East Africa’s telecoms, retail and tourism sectors.

Growth will pick up to 5.1 percent a year on average as banking, telecoms and the middle class continue to develop. Prices of food and oil, and drought threat remain key risks.

FDIs are under US$0.5bn targeting mainly telecoms and financial services.

The President and CEO of Dubai Chamber stressed that this study is one in a series of studies on Africa developed by the Chamber, and is aimed at introducing businesses in Dubai to investment opportunities available in the continent.

H.E. Hamad Buamim, President and CEO, Dubai Chamber, commented that AGBF will shed a light on the economic and investment realities in Africa and will give business leaders and decision-makers from Africa, Dubai and the wider GCC region an ideal platform to discuss business partnerships and opportunities.

Non-oil trade between Dubai and Ghana accounted for almost AED8.9bn in 2013. Imports accounted for around AED7.4bn and exports and re-exports around AED1.5bn.

Ghana ranks 34th on the list of Dubai trade partners. The most traded commodities include agricultural products, foodstuff, precious stones and metals, wood and construction material.

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Caroline Vutagwa
Caroline Vutagwa
Minding my own business is not enough for me that's why you will always find me minding Africa's Businesses as well as Technology and of course letting you know about it. Talk to me on [email protected]

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