Nigeria’s Launches to take on Naspers’ PriceCheck


comparisonNigerian consumer internet company, Iconway has today launched, a new online shopping price comparison site set to allow consumers check prices of good before they buy them from various online retail stores.

Iconway which also runs MobilePadi, StarGist and SugarSport says has listed over 10,000 items such as mobiles phones, computers,  applainces and general electronics to give consumers a wide variety of items to chselection of products can easily be navigated using its search and recommendation technology making it easy for customers to find what they need faster and viewoose from.

Iconway Founder, Oduntan Odubanjo who is also a Twinepine Network co-founder said in a statement: “We have built a solution, which though far from perfect provides a great user experience for Nigerian shoppers to research items before they purchase. Our goal is to allow Nigerians make informed purchasing choices and we will be investing over the next couple of years to take this to the next level”.

With increasing uptake of e-commerce in Nigeria and just one player in the market, PricePadi will help shoppers searchand compare prices of thousands of items in Nigeria. At the moment most of the items listed on the site are from Jumia but we believe Konga is on board and many other retailers will join on board.

The site will make money via the affiliate programs, CPA model, banner ads and many more. At the moment, Odubanjo will need to employ an SEO machinery to drive traffic and as well hire a huge team to populate the site’s inventory. It pays to have as many retailers on board as possible.

His fierce battel will be taking on Naspers’ PriceCheck which boasts of millions of product prices, across thousands of categories, from literally hundreds of stores, all from your browser or mobile device since its launch in 2006 in South Africa and last years launch in Nigeria. The Naspers site will give PricePadi a run for its money majorly because of its relationshop with both Konga and Jumia, the country leading online stores.

On features, it also has an upperhand as it has a mobile barcode scanner in its app which shoppers use to simply scan a product in-store and receive prices, expert reviews, store and location information in an instant. We would love to see how the two co-exist though and we are expecting a David and Goliath battle here.