Apple Pay Starting October 20

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Customers will start making payments using Apple Pay October 20, when Apple Pay launches the service to the public in a move expcted to offer an easy, secure and private way to pay.

According to Eddy Cue, Apple’s senior vice president of Internet Software and Services,“The reaction to Apple Pay has been amazing. We continue to add more Apple Pay ready banks, credit card companies and merchants, and think our users will love paying with Apple Pay.”

Apple Pay promises not to collect any personal transaction information nor the buyer’s purchase history from wherever they shop. The firm says actual card numbers are not stored on the device, instead, a unique Device Account Number is created, encrypted and stored in the Secure Element of the device and is walled off from iOS and not backed up to iCloud®.

The service supports credit and debit cards from American Express, MasterCard and Visa and  cards from Bank of America, Capital One Bank, Chase, Citi, Wells Fargo. The firm says over 500 new banks have signed on to Apple Pay to allow customers make purchases in stores and within apps.

To use the service, you simply hold your iPhone near the contactless reader while keeping a finger on Touch ID and payments are made minus filling out any account forms or repeatedly type in shipping and billing information. For security, a users actual card number is kept private and not shared with online merchants or apps such as Apple Store app, Chairish, Fancy, Groupon, HotelTonight, Houzz, Instacart, Lyft, OpenTable, Panera Bread, Spring, Staples, Target and Uber and many many more.

IMG:Mashable
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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. He also teaches entrepreneurship at Moran Technology & Management Institute (Moran Tech). Follow him on X: @SamWakoba