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Apple Pay Starting October 20

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Customers will start making payments using Apple Pay October 20, when Apple Pay launches the service to the public in a move expcted to offer an easy, secure and private way to pay.

According to Eddy Cue, Apple’s senior vice president of Internet Software and Services,“The reaction to Apple Pay has been amazing. We continue to add more Apple Pay ready banks, credit card companies and merchants, and think our users will love paying with Apple Pay.”

Apple Pay promises not to collect any personal transaction information nor the buyer’s purchase history from wherever they shop. The firm says actual card numbers are not stored on the device, instead, a unique Device Account Number is created, encrypted and stored in the Secure Element of the device and is walled off from iOS and not backed up to iCloud®.

The service supports credit and debit cards from American Express, MasterCard and Visa and  cards from Bank of America, Capital One Bank, Chase, Citi, Wells Fargo. The firm says over 500 new banks have signed on to Apple Pay to allow customers make purchases in stores and within apps.

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To use the service, you simply hold your iPhone near the contactless reader while keeping a finger on Touch ID and payments are made minus filling out any account forms or repeatedly type in shipping and billing information. For security, a users actual card number is kept private and not shared with online merchants or apps such as Apple Store app, Chairish, Fancy, Groupon, HotelTonight, Houzz, Instacart, Lyft, OpenTable, Panera Bread, Spring, Staples, Target and Uber and many many more.

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Sam Wakoba
Sam Wakoba
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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