Seems your fears about Rocket Internet have come to pass, this guys are doing everything to acquire customers to the last mile and taking over every bit of the market before someone wakes up from slumber.
Today, our friends at Jovago, a hotel booking company across Africa announced partnerships with nationwide bus transport companies in Nigeria in order to make hotel bookings accessible to travelling Nigerians.
Jovago says it already has signed up over 20 bus transport agencies including Ekene Dili Chukwu, Izuchukwu Transport Nigeria Limited and a white label partnership with one of Nigeria’s largest bus transport companies – God Is Good Motors. Nigerians visiting the God Is Good Motors website http://hotels.godisgoodmotors.com/ can now easilyfind and book from over 200,000 hotels around the world and over 5,000 hotels in Nigeria.
With the partnerships, Jovago.com aims to cater to the diverse Nigerian travel markets which prefer land travel and are largely offline.
Marek Zmyslowski, Managing Director of Jovago.com Nigeria stated, “This is a great achievement for Jovago.com. We aim to meet all our travelling customers wherever they may be, especially while they are in the booking process, hence making hotel booking service even more accessible.
Jovago has signed up various partnerships to take it’s service to the people. Whether the partnerships work or not, they help get the word out about hotel booking to atleast anyone who gets online and act as a form of market awareness and branding for Jovago and its competitors and good for everyone doing business online.