Hellofood Acquires competitors in India & Mexico to optimize international growth


foodpanda_press-pictureOnline food delivery marketplaces foodpanda has acquired India’s TastyKhana, one of the first food delivery portals founded in 2007 in India. The firms also acquired Mexican food delivery businesses PedidosYa, SeMeAntoja and Superantojo in a move that will it the market leader in Mexico.

TastyKhana will remain an independent brand. Together, foodpanda and TastyKhana will partner with over 10,000 restaurants in India, covering over 173 cities.

The group has been has been operating in the Mexican market since December 2012 under the hellofood brand. After the acquisitions, Mexican customers in 10 cities will have the selection from over 2,500 restaurants.

In another development, Delivery Hero acquired the hellofood businesses in Argentina, Chile, Colombia, Ecuador and Peru, and captures its market leading position in these markets, aggregating 17,500 restaurants across eleven countries in Latin America, including Argentina, Brazil, Chile, Colombia, Ecuador, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela.

Ralf Wenzel, Co-Founder and Managing Director of foodpanda group: “The acquisitions allow us to extend our market leadership in India and improve our strong position in Mexico. Combined with our efforts in other important markets such as Russia, Brazil and South East Asia, where we already gained a leading position, we are best positioned to accelerate growth and become the ‘Amazon’ of food ordering in emerging markets.“

foodpanda enables restaurants to become visible in the online and mobile world and provides them with a constantly evolving online technology. For consumers, foodpanda/hellofood offer the convenience to order food online and the widest gastronomic range, from which they can choose their favorite meal on the web or via the app.

Niklas Östberg, CEO of Delivery Hero Holding: “Latin America holds a central role in our long-term strategy. With these acquisitions we further extend our leading position in a region with tremendous growth.”