BlackBerry Makes a Desperate Move to Woo iPhone Users

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Sam Wakoba
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blackberry-passport02BlackBerry has said it aims to give current iPhone users a BlackBerry Passport in its new BlackBerry trade-up program this holiday season.

The firm has also announced discounts on unlocked BlackBerry Passport and BlackBerry Z30 smartphone devices; and PayPal financing, providing customers with a flexible option to purchase unlocked devices.

The BlackBerry Passport Trade-Up Program, aimed at iPhone users that want to convert to the new BlackBerry Passport starts December 1 tp Feb 13 2015, and allows Apple iPhone users to upgrade to a BlackBerry Passport and get up to $400 USD/CAD back on their iPhone, plus an additional $150 USD ($200 CAD) from BlackBerry.

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However, a number of people think this is a desperate move by the struggling Canadian firm and no one will give up their iPhone for a BlackBerry whether it’s a Passport or A Z10

The  BlackBerry Passport Trade-Up program is available in North America only and is for open for iPhone 4S, 5, 5C, 5S, and 6.

To make things look normal, BlackBerry is also offering a Black Friday deal for BlackBerry Passport and BlackBerry Z30 smartphone devices from November 22.

BlackBerry will be offering $100 USD/CAD off the purchase of a black colored BlackBerry Passport so that U.S. buyers will just spent only $499 USD for a new BlackBerry passport instead of $599 .

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Sam Wakoba
Sam Wakoba
http://techmoran.com
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba
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