Telecel Zimbabwe has launched e-Juice, a PIN-less electronic airtime recharge platform which enables subscribers to recharge their mobiles phones without using airtime scratch cards or recharge vouchers.

According to the firm, E-Juice allows subscribers to get airtime directly loaded onto their mobile phones without having to purchase physical scratch cards or vouchers which come with recharge PIN numbers. The new recharge platform has no fixed denominations and comes with a wider range of airtime from as little as 1 cent to as much as $50. This makes it especially useful as an alternative for getting change in supermarkets which is often unavailable due to the shortage of coins.

“E-Juice comes with a lot of added advantages the most notable being that there are no scratch cards involved so the direct recharging process is much faster and convenient. Furthermore, our customers no longer have to struggle with over-scratched recharge cards whose PIN numbers are sometimes difficult to make out,” said Telecel Communications and Branding Director, Obert Mandimika.

e-Juice makes it easier for our dealers and vendors to distribute and receive airtime. For instance, dealers no longer need to travel to collect physical scratch cards. Instead they can simply purchase airtime remotely and distribute that airtime via an electronic wallet. Dealers, distributors and vendors do not get stuck with high value denomination cards which might be difficult to sell as the electronic platform allows them the flexibility of distributing airtime..

“This new system will not only improve the overall customer experience but it will also reduce our environmental footprint by reducing the litter that is associated with discarded scratch cards and recharge vouchers”, added Mr Mandimika.

In order for Telecel customers to purchase recharge airtime using e-Juice they simply pay for the airtime they want, give the teller their mobile number and the money is sent directly on to their mobile wallet. Subscribers can purchase e-Juice airtime from any Telecel shops and dealers displaying the e-Juice logo.

The e-Juice platform comes after Telecel recently announced the launch of their telecash mobile app which allows customers to perform several transactions including the purchasing of airtime through the application. Any dealer can apply to become an e-Juice by contacting their nearest Telecel office but they will have to undergo a short training process to familiarise themselves with the platform functionality.

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