Microsoft on Wednesday announced the Microsoft Lumia 435 and Lumia 532 smartphones, the most affordable Lumia devices to date.
Offering the latest Windows Phone 8.1 capabilities at an incredible price, both Lumia 435 and Lumia 532 deliver smartphone experiences that help people do more on the go.
With many people looking to upgrade from a feature phone to a smartphone for the first time, Lumia 435 and Lumia 532 provide a balance of features and power, while also bringing Windows Phone 8.1 experiences to new price points. Lumia 435 is the first 400 series Lumia and the most affordable Lumia yet. With core smartphone features, incredible Windows Phone experiences and access to the latest apps, it opens up the Lumia Windows Phone experience to even more people. Lumia 532 is a powerful quad-core smartphone that builds on the success of the Lumia 530. With a premium layered design, Glance Screen, front-facing camera and more memory than the Lumia 530, Lumia 532 enables people to achieve their goals with Microsoft experiences:
“When we launched the first Lumia devices over three years ago, we said we were committed to bringing devices to as many people and price points as possible,” said Jo Harlow, corporate vice president for Phones at Microsoft. “With the Lumia 435 and Lumia 532, we’ve realized our goal of creating the most affordable Lumia devices to date, opening up the opportunity to reach those people who are buying a smartphone for the very first time. Lumia 435 and Lumia 532 deliver competitive hardware alongside innovative software that will continue to receive the very latest updates and enhancements, keeping users up-to-date with the best new features.”
Lumia 435 and Lumia 532 will begin rolling out to key markets in Europe, APAC and IMEA in February. Both devices will be available in bright green, bright orange, white and black, and will be available in single- and dual-SIM variants, with the latter SIM setup also coming equipped with Smart Dual SIM to easily manage calls and texts to either number in use. Pricing will vary by market and operator, but is estimated to be around 69 euros before taxes and subsidies for Lumia 435 and around 79 euros before taxes and subsidies for Lumia 532.
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