CEO Weekends: Hellofood Just Bought Everyone Out of Business in Asia

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hellofood-appRocket Internet’s online food delivery firm foodpanda or call it Hellofood has acquired 100% of key competitors in India, Malaysia, Singapore, Philippines, Pakistan,, Hong Kong, and Thailand making it active in 39 countries on five continents.
People’s greatest worry is what happens if the firm doesn’t deliver at all as some of the acquire-hires will natural walk away or be fired in a few months time.

In November 2014, Foodpanda/ Hellofood acquired TastyKhana, later JUST EAT making foodpanda.in present in over 200 Indian cities and partners with over 12,000 restaurants in the 1.3 billion inhabitant country.

Away from India, foodpanda acquired 100% of Food Runner, which was present in Malaysia, Philippines, and Singapore and had a franchise relationship in Indonesia. These acquisitions bolstered foodpanda.com.my, foodpanda.sg and foodpanda.ph positioning foodpanda the market leader in four key South East Asian markets with over 1,200 partner restaurants.

Foodpanda didn’t stop there.

It has acquired EatOye in Pakistan with its 1,000+ partner restaurants in 15 cities. Adding to its  foodpanda.pk the Pakistan market is more less taken over. foodpanda Hong Kong has eaten up Koziness.com which runs  Dial-a-Dinner, SOHO Delivery, and Ring-a-Dinner.

In Thailand, foodpanda partners up with Food By Phone, which despite of its “phone”-like brand name has been fast growing in its online marketplace for food deliveries. Food By Phone has been a pioneer in the Thai food delivery service, working with the best restaurants in Bangkok since 1998. Its partner restaurants will also be available through foodpanda.co.th website and mobile application. Customers can choose from over 650 restaurants in three of Thailand’s biggest cities.

Weeks after a series of acquisition in Europe, the foodpanda group now also gained a leading position in South East Asia, next to its other core markets in India, Russia, Brazil and Mexico.

Steadily, foodpanda group is growing to be the global online food delivery marketplace, active in 39 countries on five continents. In Africa, the firm is active in Egypt, Nigeria, Morocco, Kenya, Ghana, Senegal, Ivory Coast, Rwanda, Tanzania, Uganda and Algeria.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba