When Njuru Mwangi told me about Sufuria.com, I knew he was set to build an online store selling kitchen appliances or just sauce pans. I was wrong.
Founded by Njuru Mwangi and currently incubated at iBiz Africa, Strathmore University’s incubation center, Sufuria.com is a recipe sharing platform for African dishes set to go live on 25th February 2015.
“We are giving people a platform where they can share their recipes on African cuisine. The platform is free to use and you will able to find all African recipes in one place,” said Mwangi. “We want people to have a variety on what they cook. We want people who have interest in cooking but don’t know what to cook to have a variety of African recipes to try.”
Mwangi says Sufuria.com is targeting singles and people living alone and want to treat their friends to something different. Sufuria is also targeting first time mothers who don’t know what to prepare for their kids and want to give their kids different dishes the African way.
“We are providing this information to people living in the diaspora who want to treat their friends and family to African cuisine and don’t have a variety to choose from. Basically, anyone interested in learning how to cook/prepare african dishes can do so from our site,” says Mwangi adding that chefs and ordinary people at homes will be able to earn from Sufuria.com by sharing their unique and authentic African recipes.
Sufuria.com will be paying Ksh. 100 or $1 or whichever is higher for every recipe approved by its chefs. Sufuria.com will also be having a recipe of the month feature to reward top 3 recipes (based on views and shares from users.
Sufuria.com also aims to give kitchen appliance suppliers to advertise their wares to reach thousands of its visitors in the near future.