Nairobi-based online music distribution platform Mdundo has expanded to South Africa, Ghana and Nigerian in a move to fulfil its pan-African dream of helping artists distribute and monetize their music.
Speaking to TechMoran, Thiru Mungai, Mdundo‘s head of operations said, “Ghana, South Africa and Nigeria are known to be some of the most followed countries musically, and this has been proven by the listeners visiting the Mdundo platform requesting for music from these countries.”
Mungai added that though they do not have teams and physical presence in this countries, they have already started signing up artists from this countries and Mdundo is looking forward to working with even more artists from other African countries and other parts of the world.
Founded in November 2012, Mdundo provides local artists a platform to distribute their music and earn revenues based on the number of downloads they recieve. The platform has been live in Kenya, Uganda and Tanzania.
Artists simply sign up to Mdundo.com and have to let their fans know their music can be found on Mdundo by providing download links on their various social media pages just as SoundCloud. The platform has already signed up top name artists and stables/ production houses in these countries. In Nigeria for example Mdundo has signed up Chocolate City artists.
“We have quite a number of artists from all these countries, including some big name musicians such as M.I Abaga (Nigeria), Ice Prince (Nigeria) and Shatta Rako (Ghana) and approximately 20 artists per country at the moment,” Mungai said.
Mdundo.com considers itself a Pan-African platform giving Africa the chance to get their music out to the world. Mdundo says it’s already accessible in 17 African countries but has decided to focus on specific markets more than others and its expansion is happening after its amazing growth in Kenya, Tanzania and Uganda.
The 88mph-backed firm has not raised any additional funding.