Google and UpSkill Universe have relaunched the Hustle Academy programme, expanding the free training initiative to individuals across Africa as demand for artificial intelligence (AI) skills accelerates.
The programme, first introduced in 2022 to support small and medium-sized enterprises (SMEs), has trained more than 18,000 businesses in digital skills, leadership and AI, with participants reporting gains in revenue and job creation.
The 2026 edition opens access beyond business owners to include students, employees and jobseekers, reflecting shifts in the labour market driven by AI adoption. The updated format features 60-minute webinars alongside more intensive bootcamps focused on practical applications in digital commerce, marketing and growth strategy.
“AI is reshaping how businesses win and how careers are built across this continent,” said Gori Yahaya, founder and chief executive of UpSkill Universe, adding the programme aims to deliver “hands-on training that is short, focused, and immediately useful.”
Small businesses account for more than 80% of jobs in Africa, making upskilling a key economic priority. The initiative is designed to help participants move from basic awareness of AI to practical implementation, improving competitiveness in a digital economy.
Google said the redesigned programme focuses on scaling access to AI tools and training for individuals and entrepreneurs alike.
Applications for the 2026 cohort are open. Interested participants can apply at: https://rsvp.withgoogle.com/events/hustle-academy