Veteran marketer and former Apple CEO John Sculley was in Kenya and with him cme the launch of eight new devices from Obi Mobiles, the new technology which he co-founded, to the Kenyan market.
The range of mobiles include Obi Mobiles’ flagship 5” octa-core smartphone, the Octopus S520 which retails at KES 26,999
packs in high performance with the latest Android Kit Kat 4.4 operating system, powered by a 1.7 GHz Octa Core processor, making time lags a thing of the past. The Wolverine S501 at KES 12,399 while the the Hornbill S551 at KES 18,299;
The Leopard S502 at KES 14,999 boasts a 1GB RAM, the Obi Leopard’s 1.3GHz Quad-core Processor accomplishes complex tasks with greater agility and precision. Featuring Android KitKat 4.4.2 OS, the device operates seamlessly for gaming and reading, complemented by clear visuals on its 5-inch, qHD IPS touch screen. There are also Crane S550 at KES 15,999; the Fox S453 at KES 8,999; the Racoon S401 at KES 6,399
The Power GO F240 at KES 2,449 is a feature phone
equipped with a high capacity 3000mAH battery, and a convenient power bank option to recharge other mobile devices.
Obi Mobilesis a new venture launched by Sculley’s Toronto based Investment and Acquisition Company, Inflexionpoint. The brand marked its global launch in India and the Middle East in 2014. Targeted at the large population of young and trendy smartphone users, Obi devices were well received in both markets and hopes to continue its momentum in Kenya.
Speaking on the firm’s strategy for Africa, Amit Rupchandani, Managing Director at Obi Mobiles MENA, said: “Consumers are increasingly looking to upgrade from feature rich phones to smartphones. However, the high cost of investment on new-age devices is a huge deterrent for a large number of aspirational buyers. At Obi Mobiles, we believe by ticking off the right boxes, in terms of superior design and quality, desirable price points, and the support of strong channels that reach every segment of the market will help us succeed across Africa.”
Vibrant and colourful, Obi Mobiles also assumes a unique youth-centric personality with each device.