Zuku, a Wananchi Group’s home entertainment and communication services brand has today launched a four-month social media campaign dubbed ‘My Zuku Fiber Story’ in a move to increase market share.
#MyZukuFiberStory will allow users to share their internet experiences with others online to help educate consumers and as well connect the firm with its clietel. This campaign comes just days after Safaricom and Airtel reviewed their Internet prices downwards in a move to garner users.
Speaking during the launch of the campaign, Wananchi Group CEO Richard Alden said, “There cannot be a better guide from our users regarding what they expect to get from Zuku. This is also a great platform to allow them to learn about Zuku Fiber and explain to them, without getting too technical, how it actually works.”
Unlike its competitors who are mostly telco fighting for mobile internet users, Zuku Fiber powers office, field and home use. The firm recently launched in Mombasa where it to cable around 100,000 homes by year end.
Zuku also aims to make itself accessible to users and as well educate consumers on its offerings. The firm’s new mobile clinic service will target residential areas to help it reach more homes and offices.
“Customers will be free to walk in, get a feel and learn more about our range of products and services – from the technical aspects to the simple usage tips,” Mr Alden said.