Startimes unveils slimmer decorders to boost customer experience

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video-insider-pay-tv-sub-losses-in-2013--amazons-video-gadget--boxfishs-raiseStarTimes Media has unveiled StarTimes Light Standard Definition (SD) and a High Definition (HD) DVB T2 decoders, slimmer and lighter than the current decoders in the market adding to their appealing and distinguished features.

Speaking during the launch, StarTimes Vice President for Marketing Mr. Mark Lisboa said,“We want them to have the best experience in the broadcasting sector as they use our services while equally availing enthralling programming that will enrich their television viewing experiece,” noted Mr. Lisboa.

Going for Ksh. 199 and Kshs. 999 respectively upon subscribing to a bouquet of choice at a cost of Ksh. 1,500, subscribers can have access to 10 months Nyota bouquet, 3 months Basic bouquet, 1 and a half months Classic or 1 Month Unique bouquet. Subcribers of the StarTimes Light full HD decoder will currently enjoy two HD channels namely, NBA TV and Star Bollywood with the company planning to introduce more HD channels in the near future.

The decoders offer multi-lingual support with options for English, Kiswahili, French and Portuguese. The decoders also allow  subscribers to set up to 32 program reminders using the new Auto Tune feature where the decoder will automatically tune to the channel with a reminder when the customer is watching a different channel.

With the phase 1 and 2 of the analogue switch off having already been implemented, StarTimes is positioning itself as the preferred brand for digital migration comes the final digital migration phase expected to take place on 30th March 2015.

The company’s Free To Air decoder will continue to retail at Ksh 3,299 with access to one month Unique bouquet giving access to over 76 premium international channels and over 55 local channels in digital television quality upon the expiry of the one month free access.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. He also teaches entrepreneurship at Moran Technology & Management Institute (Moran Tech). Follow him on X: @SamWakoba