Entrepreneurs of Small and Medium Scale Enterprises (SMEs) in Nigeria are set to start enjoying support from the country’s Guaranty Trust Bank (GTBank) through a newly launched online platform that will allow them move their businesses online for a speedy growth.
The new platform, dubbed The SME MarketHub, will be used as an online directory for businesses and is aimed at empowering entrepreneurs in Nigeria and contributing to the growth and development of the country’s economy.
With economic conditions being one of the major challenges for SMEs everywhere, GTBank believes that the new and innovative platform will play a major role in providing the necessary support that SMEs require to drive growth, especially because e-commerce is a powerful tool that opens up businesses to customers across the globe.
“With the introduction of the SME Market Hub, GTBank has provided SMEs an e-commerce platform that allows small and medium business owners create and maintain an online presence and expand their business frontiers to new markets and millions of buyers that are online,” said Segun Agbaje GTBank’s CEO.
Through MarketHub, GTBank believes that SME owners in Nigeria will have an opportunity to forge relationships with other business owners as they will be able to access a vast community of entrepreneurs as well as a wide range of business tools to help enhance profitability.
The new platform is an addition to the continuing launch of innovative solutions by the Nigerian bank, including a recent launch of GTBank Social banking; a solution that allows customers of the GTBank Social Account to perform a wide range of banking functions through Facebook.
Account holders of the GTBank Social platform are able to transfer money, purchase airtime, pay bills and confirm their balances directly from their Facebook pages and through a Fast Track banking system, they are also able to deposit and withdraw money from any of the bank’s branches using their debit cards.