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Home Business Zuku appoints new CFO & Sales Lead as the pay TV & broadband market toughens

Zuku appoints new CFO & Sales Lead as the pay TV & broadband market toughens

by Eric Vateta
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Michael Dabaly

Michael Dabaly

Wananchi Group’s home entertainment brand Zuku has been losing customers every month to players such as Liquid Telecom’s Hai, Able Wireless, Jamii Telcom, StarTimes, GOtv among others. In a move to improve productivity and efficiency of service delivery, the firm today announced the appointment of Genue Mwaura as the Chief Finance Officer and Michael Dabaly as the Sales, Marketing and Corporate Communications Director – Cable Division.

 

The firm has appointed Genue Mwaura as the Chief Finance Officer and Michael Dabaly as the Sales, Marketing and Corporate Communications Director – Cable Division.

Mwaura is the former Head of Finance Operations and Investor Relations at Safaricom. Mwaura worked in Vodacom Group South Africa and Vodafone group in the UK. He brings a wealth of experience gained while working locally and internationally in various roles in Finance and Strategy including, Governance, Treasury, Business turnaround, Business planning, Financial Control and Management at Vodafone, Vodacom, Coca Cola Africa and East African Breweries.

Genue Mwaura

Genue Mwaura

“These management changes have been necessitated by the desire to keep up with the technological advancements, process enhancements, changing customer demands and new market trends,” Wananchi Group Chief Executive Officer Santiago Benedit said.

The changes also target to improve efficiency and offer better services to customers and ensure return on investment to the shareholders.

Speaking at the firm’s headquarters at Gateway Business Park along Mombasa Road, Benedit said that making the changes were necessary to meet the overall goals, purpose and mission of the organization in line with its strategic plans.

“I would like to congratulate those who have been assigned new roles and hope they will find their positions both challenging and rewarding,” Benedit said.

Benedict Santiago, the current ZUKU CEO was appointed last year following the end of the contract term of Richard Alden. Benedit joined the group from Vimpelcom Group-owned Orascom Telecom Algeria (DJEZZY), where he was chief financial officer. Initially, he was CFO for Avanzit/ Ezentis Group, a global technology and infrastructure company with presence in more than 20 countries.

Essentially, for a company to grow it requires a good management system. This makes it easy for it to come up with effective policies and structures that can enhance a company’s delivery process.

 

 

 

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