With more and more startups commencing throughout Africa, it gets harder and harder to seek investors. You may have a good idea and product, but if you have not moved the business along, tested the concept on real customers, built a prototype, or tested your marketing assumptions, you simply won’t look serious to any investor.
Pronita, based in Nigeria and founded by Olaolu Olaleye, can help you deal with the above issue. It is an online marketplace for product testing & validation. They help businesses market-test their products, get firsthand end-user feedback and create early product traction easily and affordably. As such it also gives end-users a large variety of free and discounted products to test. They help start-ups immediately determine if their products provide intended value to their targets. They also help users determine if products meet their needs and they give suggestions on how to improve them.
Startup Get;
- Product tests
- Firsthand user feedbacks
- User engagement
- Product analytics
- Market analysis
- Start-up/User community
- Product traction
While End Users Get;
- Free & discounted products
- Product tests
- Exclusive innovation and products
- Product reviews
- Innovation catalog
- Start-up/User community
- Incentives and rewards
Once the startup posts a product test ad, an interested end user would then order for the same product. The product is then shipped to the user who receives the same, uses it, and reviews the same on the website. The startup then receives such feedback and proceeds from there.