Jumia launches Jumia na Krisi-Twende Ocha campaign to onboard upcountry grocery shoppers

Jumia Kenya is running a Christmas campaign dubbed Jumia na Krisi in a move expected to make it the go-to shop for everything for Kenyans.

The campaign dubbed Krisi na Jumia – Twende Ocha is is set to attract upcountry shoppers as Jumia moves to be a platform loved and visited by all Kenyans and not just for urban residents.

This year’s campaign has a discounted Goat or Mbuzi in Swahili at $10 or Ksh.1000 after signing up goat farmers from across the city in a customer on-boarding strategy. The campaign began on November 30 and will run till December 18th.

Christmas is the biggest shopping event in Kenya and Jumia aims to use this festive season to onboard both vendors and shoppers in new areas away from the city. Jumia’s competition is offline sales, therefore this strategy is a win for both Jumia and the ecommerce sector in Kenya as a whole.

Jumia just finished its Black Friday discount deals in the month of November. The target for the company is not to make a killing but to lower its prices as low as possible to attract increase active users. The daily shopper is the best for Jumia and the firm is making inroads into the grocery segment with  a recent partnership with Carrefour Kenya supermarkets to provide a secure and convenient way for  customers to shop for groceries and household goods online.

Through this partnership, more shoppers will now have access to a variety of Carrefour products, providing them with a shopping experience that is safe, convenient and stress-free from the comfort of their homes. Shoppers will enjoy the same great value prices and quality of products they enjoy at Carrefour stores. This comes with the added assurance of Jumia’s buyer protection policy, country-wide delivery, seven-day free returns and varied payment options including cash on delivery, mobile money and credit card.

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According to Jumia Kenya Managing Director, Sam Chappatte, “Carrefour is one of the largest retailers in the world and growing fast in Kenya. Through this partnership, we are pleased to offer the best of Carrefour’s products to our customers across Kenya. This is part of our continued commitment to conveniently offer customers the largest range of quality products at the best prices.”

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