Apple has announced a new year’s Night mode photo competition for iPhone users.
Users of the iPhone 11, 11 Pro and Pro Max have until January 29 to take stunning Night mode shots. After the competition, five winning photos with the possibility of winning rewards.
The winnners photos will be celebrated in a gallery on Apple Newsroom and Apple Instagram. Furthermore, they will also appear in digital campaigns, at Apple Stores, on billboards, or in a third-party photo exhibition.
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The iPhone 11 series picked in the competition offer a best-in-class camera experience. They bring major advancements in photography to the world’s most popular camera.
iPhone 11 features a breakthrough dual-camera system. The iPhone 11 Pro features a triple-camera system, both deeply integrated into iOS 13, with intuitive and powerful new tools to enable every user to shoot like a professional.
All iPhone 11 models feature a new wide sensor with 100 per cent Focus Pixels that enables Night mode, delivering low-light photos captured in indoor and outdoor environments. Thus has never been possible with any other iPhone before
Their cameras are an addition to an all-new Ultra Wide camera, next-generation Smart HDR, and upgraded Portrait mode experience.
How to use iPhone 11 series on night mode
When using the Iphone 11 series, night mode automatically comes on in low-light environments. If the yellow Night mode icon is showing, you’re shooting with Night mode.
Tap on the night mode icon on your iPhone, adjust the slider to Max to extend capture time. Night mode determines capture time based on the scene and displays.
Thirdly, try propping up your iPhone or using a tripod for a longer capture time at the darkest time of night.
Licensing and compensation
According to the press release, “Apple believes strongly that artists should be compensated for their work. They will pay a licensing fee to the five winning photographers for use of such photos on Apple marketing channels.
Additionally, users will retain the rights of the shared photograph. however, by submitting your photo, you grant Apple a royalty-free, worldwide, irrevocable, non-exclusive license for one year to use, modify, publish, display, distribute, create derivative works from and reproduce the photos on any of their websites.
The photos will feature on Apple Newsroom, apple.com, Apple Twitter accounts, Apple Instagram and at Apple Stores. Likewise, they will appear on billboards, Apple Weibo, Apple WeChat, third-party public photo exhibition and any Apple internal exhibitions.
Apple adds that Any photograph reproduced will include a photographer credit. I believe this is a similar approach to what Shutterstock and Pixabay do. IWhen your photo gets selected to be featured in marketing materials. You agree to grant Apple-exclusive commercial use of the photo for the life of the license.
