How do you create brand love on social media?
You have a business on social media but you’re not really sure how to create love and trust around your brand. As Africans we have not reached a point where people trust to buy things on social media. Before buying anything on social media we ask a lot of questions and sometimes would rather go to the physical shop than getting it online. On the other hand, if you’re just trying to use social media as a way of creating brand love so that you can work with advertisers then you need to create a loyal audience that regularly engages with your content and just loves your brand and work. How do you do that?
1. You need to create conversations
If you always leave your audience hanging in the comment section they are more likely to leave as well. Your page needs to look interactive and inviting at the same time. Think of your platform as a home that when people come to they want to feel welcomed and want a reason to stay. Use humor and interesting questions to create engagement. Before you post anything ask yourself if you’re posting for engagement, for saves, likes or for a sale. Always have a clear intent before buying anything.
2. Welcome reviews
You want to welcome reviews so that your clients know that you are transparent and that you actually take customer service seriously. If a client feels that their review matters they are more likely to come back. Welcome both negative and positive reviews, this will also increase your rating and will keep you accountable as well. Every user review helps your pages build trust within the major search engines and the internal search engines of your social media platforms. Trust equals higher visibility, which usually translates into higher conversions.
3. Respond quickly
Don’t leave your audience hanging when they ask about a product you’re selling or if they ask a question. Basically when your audience comments and you take the time to respond you are communicating to the rest of your audience that you actually care about them enough and that you value their comments. If you respond after many days or just like and don’t say anything your audience ends up feeling ignored and will most likely not comment at all. This especially works when you’re a well-known brand, a client feels excited when you respond to their comments. On the other hand you need to respond like a person who cares and not generic fake comments, you need to have genuine interest in your audience.
4. You need to create quality content
Create captivating content that people will want to read and even save or send to other people. If you’re an e-commerce platform don’t always create content that’s just for selling. Balance your content between direct hard sales and content that’s actually creating value, either by creating content that provides value.
If you find it too difficult for your organization to create content or it creates a conflict of interest, focus your efforts on supporting influencers and 3rd party content creators. The product review website ModernCastle.com tests popular vacuums, robots, air purifiers, and more. Their efforts are aimed to helping their readers find information on well known home brands. By collaborating with these types of websites you can help support authentic content that helps consumers interested in your products and services, while being less involved in the day to day content development.
5. Do not do click baits
Don’t lead people to your site or content using a captivating title then the content inside has nothing to do with the title, this leads people to think that you’re fake and creates a bad reputation for your company.
6. Have a face for your brand
Collaborate with influencers and celebrities that can talk about your brand or even become brand ambassadors. People trust infuencers and the brands they work with more often than not.
