StarTimes Kenya has introduced an online shopping platform named StarTimes GO. The platform will offer customers access to an enhanced shopping experience through integrated services available via television.
StarTimes Go, will be available through the company’s over the top streaming media application StarTimes ON and as 15-minute programs that will broadcast on the pay television platform’s Rembo, Border and Tripple P channels where customers will be in a position to select, order and pay for different products through the application’s electronic wallet options including Co-operative, KCB bank, Equitel, Mpesa or Airtel money.
StarTimes Regional Marketing Director Mr. Aldrine Nsubuga says that the broadcaster has progressively put significant emphasis in its research and development key in understanding the customers’ demand for convenient solutions aimed at spending less time but achieving more.
“This is a strategic new line of business for us in our effort to enable customer’s access products conveniently across Kenya. StarTimes Go is our innovative solution aimed at making it possible to shop securely through our StarTimes ON online platform as well as sales broadcasts on Rembo, Border and Tripple P channels where customers will be in a position to familiarize themselves with the different products, select and pay at ease,” said Mr. Nsubuga.
As it rolls out, the company will only allow customers to buy things like television sets, solar panel systems, and set-top boxes first. They will then expand to other product categories as time progresses, or as demand increases.
